The Lantern will not publish illegal advertising or the advertising of illegal products or services. The Lantern reserved the right to reject advertising that denigrates individuals, groups or organizations based on race, gender, nationality, ethnicity, religion, mental or physical capacity, veteran's status, age or sexual orientation. The Lantern Business Manager will refer questionable advertising to the Publications Committee of the School of Journalism and Communication. The committee will recommend a decision on whether to publish the advertising to the Director of the School.
1. Complete name, address and telephone number for each advertiser is required.
2. Copy must be furnished by noon three days before publication, except for special publications whose deadlines will be announced.
3. An advertisement is required to occupy at least as many inches in height as columns in width. Any advertisement exceeding 18 inches in height will be considered a "full column" (21 inches) advertisement and charged accordingly.
4. Make-goods and adjustments will be considered for those advertisements only where errors occur in (a) business or group name, address, or phone number, (b) item price or (c) date, time, or place of event. The error must be solely the fault of the Lantern. Adjustments will not exceed the cost of the advertisement and will be based on the portion of the advertisement nullified by the error. Minor spelling errors will not qualify for adjustment. Complaints must be registered with the Business Manager within 45 days of publication to qualify; otherwise the advertiser accepts full responsibility.
5. Guaranteed position is sold at the Business Manager's discretion.
6. A composition charge may apply to any changes, revisions or cancellations made after deadline.
7. No proof will be furnished for any advertisement received after deadline or for an ad smaller than seven column inches.
8. If the Lantern finds it necessary to stop contracted advertising because of nonpayment, the advertising agreement will be violated and the advertiser subject to a "re-bill" fee.
9. The Lantern reserves the right to require prepayment for advertising, or to reject advertising, if the advertiser is delinquent in payment, or if the advertiser's credit is impaired. Advertisers must prepay all advertising until a satisfactory credit rating with the Lantern is established. A certified check or money order is required for out-of-town advertisers.
10. Contract advertisers will furnish the Lantern with a "rate-holder" ad meeting contract minimums for use in any contract period for which the advertiser does not provide an ad.
11. A tearsheet will be furnished for all display advertising run in the Lantern. Additional tearsheets are available (limit 15) provided the advertiser requests them from the Lantern office prior to publication.
12. The advertiser agrees to indemnify and hold harmless the Ohio State University, its Board of Trustees and its officers, agents and employees from and against any and all loss, cost and expense, including reasonable attorney fees, resulting from the publication by the Lantern of the advertiser's advertisement.
13. Advertisers in the Lantern agree that they will not represent themselves in any way as being endorsed by the Ohio State University.
14. A mail-order advertiser is required to submit a sample "proof-of-product" prior to publication.
15. Advertisers must request the return of their original ad materials; the Lantern will dispose of such materials 60 days after their first publication.
Spring Break
