Widely known for low-budget viral music videos, the band OK Go plans to rock out for costume-wearing fans when it performs at the Newport Music Hall on Halloween.
“I’m hoping people will dress up for the show,” said Tim Nordwind, OK Go’s bassist, in a phone interview with The Lantern.
Nordwind said he is excited to see fans in costume, but wasn’t sure about the band’s position on dressing up for the Halloween night show.
“Our stage show has a lot of theatrical elements to it already. So whether or not we take it to yet another level for Halloween, I’m not quite sure,” Nordwind said. “Either way, there will be a big spectacle on stage.”
OK Go has decided on a more synchronized and colorful wardrobe for being on stage, one of many changes the band has done in recent years.
Nordwind discussed how New York producer Dave Fridmann, who has worked with bands such as The Flaming Lips and MGMT, and a new song-writing process shaped the sound of their latest release, “Of the Blue Colour of the Sky.”
On previous records, there were guitars, bass and drums, which got boring, Nordwind said. The band branched out with its new album using a broader range of instruments, and, with the help of Fridmann, created a more “three-dimensional psychedelic sonic universe.”
Despite OK Go’s efforts to improve its sound, some do not find the band’s music appealing. Josh Kleinberg, an English student at OSU, finds OK Go’s songs unremarkable.
“Their videos are sort of innovative, but the music just seems bland to me,” Kleinberg said.
Along with changes to songwriting on its latest release, OK Go has also dropped its major label, Capitol Records, opting to operate under its own label, Paracadute.
Nordwind said there were issues with Capitol focusing on record sales, essentially ignoring other artistic endeavors of the band, such as the fan-praised viral music videos.
“No one sells CDs, no one buys CDs anymore. … All the record company wants to do is sell CDs. I think you’re starting to see a lot of bands jump ship and try to go at it on their own because bands … are becoming more self-sufficient,” Nordwind said.
The band has spent a lot of time playing in Columbus. The first time OK Go played at the Newport, it performed with They Might Be Giants.
Nordwind had one last thing to say to OSU.
“Even though I’m from Michigan, I am still excited to be in Columbus, playing on Halloween,” Nordwind said.