Typically, when you go to the Ohio Union, the only market you’re visiting is one for food, but on Feb. 28 at least, that’s going to change.
Through Wilson On-Campus and the Office of Student Life’s Style Meetup, students will have a chance to meet brands and influencers in the fashion, entertainment, and fitness industries.
The goal of the event is to give students access to social media influencers they might admire, but also give brands the opportunity to sell their products.
“It’s a way to bring the online world offline,” said Leigh Tedeschi, engagement director for Wilson On-Campus, which is an organization that facilitates connections between Student Life and corporations.
The Archie M. Griffin Grand Ballroom will be transformed into a marketplace for brands. The marketplace will host different pop-up shops from a variety of brands. There are a total of nine businesses coming to Ohio State including Macy’s, Daniel Wellington, Victoria’s Secret PINK and Aveda.
The Style Meetup is free for all students and brands will have the opportunity to give away coupons and free samples. In addition, Macy’s is bringing Mac Cosmetics and Benefit Brow Bar for complimentary makeovers during the event.
“We’re trying to have different elements of excitement throughout the event,” Tedeschi said.
Some of those elements include a photo booth and a media backdrop that will serve as a background for photos.
This event is also an opportunity for students to meet brand ambassadors and possibly begin working relationships with them. Employees from each brand will also be available to answer questions about the companies and their jobs.
The Style Meetup also will feature a variety of influencers ranging from a yoga instructor and body positivity advocate to a sneaker designer from Versace. Val Veak, a third-year in marketing whose Instagram has 45,000 followers, will be joining the influencer panel and speaking about balancing school and her passion.
“We wanted basically to give Ohio State students an opportunity to see folks who are really creating careers for themselves in very nontraditional ways,” said Dave Wilson, the founder of Wilson-On Campus.
In addition to free attendance, the first 150 attendees of the event will receive a PINK OSU sweatshirt for free.
The Style Meetup will take place from noon to 5 p.m. on Feb. 28 in the Archie M. Griffin Grand Ballroom in the Ohio Union. Doors open at 11:30 a.m.