The Columbus Museum of Art is shedding its dinosaur image and reaching out to the next generation.”The museum is trying to upgrade its image to show its not just a stuffy place,” said Randy Malloy, marketing director for CD101. “They want to make it a more friendly, open, available atmosphere for everyone.”In an attempt to do just that, CD101 and the museum have teamed up to sponsor a calender contest. Through multiple, on-air promotions, interested listeners received information about the contest and the prizes. “They had to incorporate their thoughts on what CD101 means to them and use the station’s logo for the 1997 calender,” said Malloy. “They were also given the required dimensions and specifications for their artwork.” The submissions are now in and CD101 has narrowed the field down to a final 20. “The top 20 are selected based on how well they meet the criteria,” said Malloy. Tonight, the museum’s monthly after-work get together called “First Thursdays,” will be combined with the calender competition, for a party complete with art, live music and a cash bar, said Denny Griffith, depute director of the museum. “The top 20 entries will be displayed in the museum tomorrow evening and the public will vote for a winner,” said Malloy.”We have a varied submission turn-out,” said Malloy. “Everyone from Ohio State graphic art students to graphic designers for advertising agencies.”There are no restrictions on who can enter because it is judged by the public, said Malloy.According to Griffith, the usual “First Thursday” turnout is around 1,500 people with a crowd ranging in age from 25 through 40. Admission is $2 and the party runs from 5 to 9 p.m. Although this event could bring in money for the museum, it brings them something money can’t buy.”First Thursdays began in 1995 and has become an incredible marketing tool for us,” said Griffith. “It’s like building a relationship.””CD101 is our media sponsor,” said Griffith. They provide the museum a lot of support and exposure through on-air promotions. All of the proceeds of the event will go towards supporting museum events and educational programs, he said.”At the end of the night, the winner will be announced during a live broadcast from the museum,” said Malloy.”First prize includes $1,000, on-air recognition for the artist and production and distribution of 5,000 copies of the winning calender (like a poster).”In 1994, Steve Brady, a former OSU student studying bio-medical communications and medical illustration entered and won the calender contest. “I was a listener and a fan of CD101 and I decided to enter,” said Brady. “I figured it could give me some good recognition.”He describes his entry as, a crazy photo of a dog that looks like he’s dancing, with the headline, “CD101, where the dogs can really get down.””Winning the contest really did affect me and helped me out, especially with connections,” Brady said.”At the time of the contest, I was thinking about starting my own business. After the contest, I became friendly with Randy (Malloy).””I eventually became the stations graphic designer in charge of all of the stations’ graphic designs,” he said.Currently, Brady owns his own business, but still works on a few projects for the station.