Moo-ve over milk-mustache celebrities – there is a new face on the scene. Simeon Oyeyemi, a junior history of art major, has been named the winner of the Ohio State Milk Mustache contest.During a 50-city nationwide tour, the Milk Mustache booth stopped at OSU on Sept. 16, giving students a chance to be photographed with their milk mustaches. Gemma Parkhouse, senior account executive at BSMG Marketing and Communications, said the mustaches are made with milk and vanilla ice cream.Oyeyemi was selected as OSU’s winner by the judges. They graded contestants’ photogenic qualities, how well the milk mustache was worn, originality and quality of the photo. Each category is worth 25 percent of the total score, Parkhouse said. A total of 109 students had their milk mugs photographed at OSU, Parkhouse said.Oyeyemi said he produced his winning grin by “busting out laughing” over the silliness of having a milk mustache and agreeing to be photographed. For Oyeyemi, the best part was drinking the milkshake used to make the mustache.”They gave away extra (milkshakes) at the end,” he said.It only took two days after Oyeyemi’s photograph was taken for him to be notified by Parkhouse that he was the winner. The same grading used at OSU will be used to determine the grand prize winner from the winners from all the stops on the tour. The grand prize nabs the winner a milk mustache ad appearing in an upcoming issue of Rolling Stone magazine. The sponsors of the contest – Processor Education Program and International Dairy Foods Association – are targeting college students with this contest to promote awareness about the benefits of drinking milk, Parkhouse said.As the slogan goes, ‘milk does the body good,’ but according to the U.S. Dept. of Agriculture, 80 percent of college women and more than half of college men don’t get enough calcium in their daily diets.The National Academy of Sciences recommends college-age people consume 1,000 milligrams of calcium each day. According to Amy Rossi, nutrition communication and program coordinator for the Dairy Council of Ohio, milk might be more beneficial to college students than they think. Of the top 10 reasons for drinking milk, number seven is when eating spicy foods, especially late at night, a tradition of college students everywhere.”Milk helps cool the fire,” Rossi said.