The Isle of Wight Festival? Headliners. Royal Albert Hall, Earl’s Court and Slane Castle? Sold out. What does a band like the UK’s Stereophonics do next?
Play Little Brothers on High Street, obviously. The band, whose biggest American hit, “Have a Nice Day,” came in 2002, played to about 400 fans Wednesday night in a venue that belies the band’s success.
“We’re not just doing it here, we’re doing it everywhere,” lead singer, songwriter and guitarist Kelly Jones said while sitting on a chair in the parking lot outside of Little Brothers.
“I think it has to do with this album,” bassist Richard Jones said. “The album lends itself more to that sort of thing (playing in small clubs). It lets us show people what the band is about.”
The album Jones referred to is the band’s fifth release, “Language. Sex. Violence. Other?”
Lead single “Dakota” has received significant airplay, and sounds similar to the current synthesizer-rock styling popularized by the Bravery and the Killers, among others.
The song’s techno feel was an accident, said Kelly Jones.
“I’d never heard the Killers or the Bravery record when I wrote that song,” Kelly Jones said. “When I wrote the song, I didn’t know it was going to have a synthesizer in it. It’s kind of coincidental, really. The synth thing was just the last thing we added to it. Just … messing around with noises and it just kinda happened. At the time we were thinking of making it more of a Supertramp thing.”
In order to bring the sound of the latest album to the live stage, the band has enlisted the help of some backing tracks to make the songs sound more complete. The band has used a sequencer since the beginning of its American tour, which began May 4 in Dallas, Texas.
But Kelly Jones said the sequencer is only used on four songs.
“It’s just for some of the stuff that’s got noises. It’s not really parts that people play. It’s gone quite well, I think. We’re probably going to keep doing that more until we start bringing a keyboard player (on tour).
“We don’t know what the (expletive) we did in the studio anyway. You kind of stumble across these accidents and they become the main focus of the track.
“It’s probably the first track we’ve ever had that actually fit into what was going on,” Richard Jones said, acknowledging the band’s lack of commercial success in America.
While, “Have a Nice Day,” was the band’s biggest American hit, Kelly Jones said its success thrust the band into a light it was not anticipating.
“We didn’t think (“Just Enough Education to Perform”) was going be that commercial apart from, ‘Have A Nice Day,’ which was overplayed to death and turned the record into something that it wasn’t, really.”
The album’s feel has resulted in the band playing songs from debut album, “Word Gets Around,” as part of the set list. The songs are similar in their tempo, but not much else, Kelly Jones said.
“It starts very in-your-face and ends very in-your-face,” he said. “I think the energy is similar (to ‘Word Gets Around’); I don’t think the song-writing or the lyrical content or the style of play are similar at all.”
Despite the disparity between success in America compared with success in the U.K., the members of the Stereophonics are not concerned with topping the success of countrymen Oasis or Coldplay.
“I don’t see it as a race or a battle of the bands or anything like that,” Kelly Jones said. “Coldplay had their big success with their second album and now they’re being billed as the next U2. Personally, I think that’s OK, but I wouldn’t want to be the next anything. Oasis, they had their moment, but we’re still having our moments everyday. We don’t have to live up to any big album. Each record we make is a development stage. I think we’ll probably get a lot more respect the longer we go on. I don’t want to be a hyped-up band.”