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Commentary: Chris Brown’s new venture goes to the dogs

Courtesy of MCT

In the world of public relations schemes, this one might just take the cake.

The roller coaster that is Chris Brown’s life took yet another turn Sunday when the singer’s mother, Joyce Hawkins, took to her Twitter account, @mombreezy, to announce her son’s new business venture: dog breeding.

That’s right, dog breeding.

In the tweet, Hawkins provided a link to the official “CB Breeds” website, where viewers are welcomed with an image of Brown posing and pouting alongside one of his furry friends.

The whole thing at first seems like a joke, but unless Hawkins is playing some kind of bizarre prank on her son, the website appears to be legit.

So far, no rebuttal has been made from Brown or Hawkins disregarding the business.

Eight adoptable puppies are listed for sale on cbbreeds.webs.com, each with a photo and a name on display for potential buyers. The names are on their own somewhat entertaining, with four females (Princess, Precious, Pretty and Beauty) and four males (Fortune, Music, Jett and Freedom) representing the pack.

Can’t wait to get your hands on one of these adorable pups? It won’t come cheap, as each is marked with a $1,000 price tag.

Brown enters the puppy breeding business after his public image was tarnished in 2009 following an argument with his then-girlfriend, Rihanna. The situation, taking place the night before the Grammys, turned violent and resulted in Rihanna’s hospitalization. Brown was later charged with felony assault and making criminal threats, and was sentenced to probation and labor-oriented community service.

Since the incident, Brown has taken on the daunting task of rebuilding his public image. From pleas to radio stations to once again feature his music, to showing a united front with Rihanna on the joint remixes of “Turn Up The Music” and “Birthday Cake,” Brown has done everything possible to maintain his relevance. No attempt, however, has been quite as blatant as Brown’s effort to associate with puppies.

Although it makes sense for Brown to want to attach himself to something that radiates innocence and cuteness, didn’t he already try that tactic when he was spotted hanging out with Justin Bieber? Brown even featured Bieber on his last album, “F.A.M.E.”

What Brown might not have expected was the backlash breeding puppies could potentially bring.

Animal rights activists often argue against the breeding of dogs. Groups, such as People for the Ethical Treatment of Animals (PETA), claim breeders contribute and profit off animals when a population epidemic is plaguing animal shelters around the country.

Looks like Brown’s list of haters might have just gotten a little longer.

There’s no denying Brown is talented, but it is moves like this that make you wonder what, or if, the guy is really thinking. Or maybe a better question might be who is telling this guy what to do? If it is Hawkins, Brown might want to rethink the popular saying, “Momma knows best.”

Only time will tell if Team Breezy will shell out the small fortune needed to support its man. As of now, all we can do is hope CB Breeds is some dumb gag. If for some reason it were legit, Brown probably would have been smarter just to stick with Bieber.

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