Ohio State says no Ken, then no Barbie.The Barbie doll, produced by Mattel, Inc., will not represent OSU because of licensing conflicts between the company and OSU.Mattel had planned to produce only a female OSU cheerleader doll, but OSU also wanted a male doll, said Rick VanBrimmer, assistant director of trademark and licensing. All Big Ten schools except Penn State have female cheerleader dolls, which are produced by Mattel.Another problem involved the company’s offer of less than OSU’s required 8 percent royalty rate, he said It would be unfair to other companies who produce OSU merchandise if Mattel’s offer had been accepted, he said.But another company has agreed to OSU’s requirements.The Columbus Dispatch, Collegiate Doll has been given a license to produce the male and female cheerleader dolls for OSU.While the dolls are now available, students have mixed reactions to the idea.”I would not buy [the dolls] because I like to save up and buy the designer ones,” said Erin Hunt, a freshman in University College and a Barbie doll collector. Renee Wessel, a senior majoring in family relations and human development, said she does not care which company produced the dolls.”I think it is great that they are doing both a male and female doll,” she said Gary Mayer, a senior majoring in music, said “I would not buy it even if I was a collector because its value would not be like the Mattel ones.”Bill Edmonds, manager of Buckeye Books, said his store is currently selling the dolls.Tamara Eyster, of the OSU Bookstore, said the dolls would be available there next month.