Anyone who is looking for a fun, colorful place to enjoy a creamy, cold treat should look no further. Maggie Moo’s serves up ice cream like no other establishment.

Maggie Moo’s Ice Cream & Treatery offers a tremendous variety for ice cream-eating pleasure.

Those who want a simple scoop of ice cream should think again. Nothing is simple about this ice cream parlor.

Those who are not familiar with this ice cream chain may need to go inside and pick up one of their pamphlets with a full menu inside. The selection is massive, and ice cream lovers may need some time.

Maggie Moo’s has 14 different treats listed as having super premium ice cream made fresh daily.

Some of their treats include Mix-Ins, fruit or toppings mixed into the ice cream separately. They include ModestMoo, a scoop of ice cream with no mix-ins, MaggieMoo with a Mix-In, sundaes, milk shakes, malts, floats, Banana Moo’s, pints and quarts to go and more.

For those who are not in the mood for ice cream, perhaps real fruit smoothies are up their alley.

Maggie Moo’s has four non-fat vanilla and raspberry sorbet smoothies and three juice smoothies.

However, ice cream is their specialty, so get ready for an abundance of choices.

Maggie Moo’s has 40 different ice cream flavors – some depending on the season-like pumpkin pie. Some are traditional like strawberry and vanilla, and some are non-traditional, such as java and creamy coconut. Many have fun names tailored to the Maggie Moo’s theme like, “cinnamoo” and “amooretto.”

Their ice cream is colorfully displayed in a glass-encased counter. The colors of the ice cream are striking and colorful. The aspect is important; researchers say the color of food plays an important role in choice and appetite.

“Marketing psychologists advise that a lasting impression is made within 90 seconds and accounts for 60 percent of the acceptance or rejection of an object, place, individual or circumstance,” said Dr. Morton Walker, author of “The Power of Color” in alleykatt.com.

People generally prefer brown and white for food-related colors, according to the Web site. It also said that green, pink and red are very appealing to the appetite.

“The adults tend to stick with the traditional flavors, like chocolate, java (a taupe color) or cheesecake (off-white),” said Dijon McDonald, an employee of Maggie Moo’s.

According to the Web site, the least appealing color to the appetite is blue.

However, McDonald said Maggie Moo’s blue ice cream, which is cotton candy, sells well. “The blue ice cream sells to little kids like crazy,” McDonald said.

“I like trying the different colored ice creams. The only reason I tried grape ice cream was because it was purple, and I never had purple ice cream before,” said Brande King, a senior in psychology.

In fact, the brighter and more unusual the color the better, King said.

“I tend to shy away from the more traditional flavors because they don’t appeal to me like the other brighter colored flavors,” she said.

Latoya Moore, a senior in English, said she admits to having a color bias. “Blue, red, orange – I don’t eat those. It doesn’t seem normal. I stick to traditional flavors,” Moore said.

Maggie Moo’s is a bright store, with a lot of blue, despite the recommendations of color specialists. Walking into the store is like walking into the board game, Candyland. The walls are painted bright blue, pink and orange, fixed in a conglomerate of cow-mark shapes. The look is great for little kids, but can be a little distracting for adults.

Maggie Moo has a lot of unique qualities, from the atmosphere to the colorful ice creams, down to the creative themes.

The staff is friendly and sample requests are always granted.

Maggie Moo’s has three locations in the Columbus area, Easton Town Center, Polaris Towne Center and Clintonville on North High Street.