Nekervis engages in name-calling
Robert Nekervis, in his article “Smokers Becoming Butt of Society,” has exposed himself as another in a long line of people whose need to feel above those around them result in sophomoric name-calling. Rather than be quietly satisfied with his own uprightness (some call this dignity or class), Nekervis feels compelled to trumpet his superiority in classic narcissistic fashion. The two symptoms of this “disease” are clearly indicated in the article. The first is to make clear to everyone how morally courageous one is. Nekervis writes that he was at first hesitant to write the article, but felt if he didn’t he would be doing a disservice. This statement adds nothing to his argument, but does attempt to position the writer as a man of moral fortitude. This digression must be stated, however, lest the real aim of the article be lost – namely Nekervis’ need for self-glorification.The second symptom is the need to insult those one is trying to convince (smoker’s are referred to as tools, b*****s, and puppets). Insulting those one is trying to persuade is generally not considered an effective persuasion technique. It is helpful, however, if one’s purpose is to inflate their own ego by belittling others. I suspect this was Mr. Nekervis’ true intention.Nekervis has been given a distinct privilege in being afforded a forum to publicly air his views (a privilege I am sure he has earned). I hope in the future he takes advantage of this privilege, and uses it to positively affect the community.
Eric R. IrelandMBA ’98Fisher College of Business
